Doubletree by Hilton, Lincoln - 12th March 2025
THE LEGAL GROWTH CONFERENCE 2025
THE LEGAL GROWTH CONFERENCE - 12TH MARCH
DOUBLETREE BY HILTON, LINCOLN
Your headline Sponsor is:
What can you expect from the 2025 Legal Growth Conference:
Eight expert speakers covering all elements of marketing, from maximising networking opportunities to the psychology behind marketing.
There will be tons of expert guidance delivered over the course of the day as well as opportunities to speak to others in the legal sector as well as our range of legal suppliers.
The Agenda
Doubletree by Hilton - Brayford Wharf, Lincoln, LN1 1YW
12th March 2025 (09:00-17:00)
09:00 - Registration. Sign in, grab a coffee and meet some of the other delegates. Charlotte will be on our reception desk and will make you feel welcome.
09:30 - Dan Temple (our event Compere) will open the conference and kick things off
09:45 - The first session - Tom Stansfield (Founder of Legal Growth) will present findings of the very first Legal Growth Marketing Report sharing what works and what doesn’t when it comes to Legal Marketing. This will be an interactive session.
10:15 - Eleanor Bryan - Our FAVOURITE copywriter will be sharing her tips and tricks for writing copy that converts… Not getting responses to LinkedIn messages, you’ll find out why. Not getting conversions on your website? Take note!
11.00 - Time for a break. Grab refreshments
11.30 - In this engaging 30-minute talk, Kelly will unpack the power of behavioral science in marketing—exploring how psychology and cognitive biases shape consumer decision-making. Through real-world case studies and cutting-edge research, you will gain a deeper understanding of why people do what they do, what influences their choices, and how you can craft more persuasive and effective marketing strategies.
Key insights covered in this session include:
The psychology of choice – how cognitive biases like loss aversion, anchoring, and social proof impact behaviour.
The power of emotion – why emotional triggers outperform rational messaging and how to craft campaigns that resonate deeply with audiences.
Nudging for conversions – practical ways to apply behavioral science principles to optimise websites, advertising, and customer experiences.
By the end of the talk, you will walk away with actionable strategies to apply behavioural insights in your own marketing efforts and understand people a little bit better…
12.15 - Charlie Lawson - Author of The Unnatural Networker and founder of unnatuaral success will be sharing what you need to do to be a better networker. If you’re not getting business from networking now, you will after this session.
12.45 - YEPP - Your Estate Planning Partner. Hear from Kieran Osborne - introducing the new revolutionary tech solution for estate planners and private client practitioners.
13.00 - Time for lunch.
14.00 - Personal Branding - We’re blessed that our event photographer - Toby Lee, co-host of the Brand You podcast is taking to the stage to share how we can create the perfect personal brand.
14.30 - Time for a tech update as Tommy from IS3 and TomCRM shares some trends and updates on how AI is transforming legal businesses. There will be practical takeaways in this one!
15:00 - The last break of the day. Grab a drink and get ready for the headline speaker!
15.30 - Dan Temple - our compere and founder of Cobalt Human Solutions will be teaching us about ourselves and explaining what we need to know about the 4 P’s of Organisation Performance.
16:00 - Steve Judge - Our keynote from Steve is Good to Gold. As an award-winning, motivational speaker, author, coach, and workshop facilitator, he will share his journey that took him from wheelchair to world champion and beyond in business with a workshop for additional value.
17:00 - Dan will bring our conference to a close. We’ll then head to The Electric Bar on the 5th Floor as we set up for the Legal Growth Awards
The Legal Growth Awards 2025
Following the Legal Growth Conference, we will be hosting the third Legal Growth Awards in the evening.
The Legal Growth Awards are a great opportunity to showcase and recognise legal businesses for their innovation and creativity in marketing, as well as highlight how important it is in the success of any legal business. If you are attending the conference, make sure to enter your law firm or legal business into the awards!
There are 12 categories to enter, including the Recognition Award, where you have the opportunity to nominate a fellow legal professional or business for their efforts, growth and performance.
The awards are FREE to enter and you can nominate yourself for a maximum of three categories.
The closing date for submissions is Friday 3rd January 2025.
