7 Simple SEO Tasks Law Firm Owners Can Actually Do Themselves

Written By Tom Stansfield

Improving your website’s search visibility doesn’t have to mean hiring a big agency or learning to code. In fact, there are a number of things law firm owners and their teams can do themselves to help boost organic SEO over time.

Here are seven practical SEO actions you can take that don’t require any technical knowledge, just a bit of consistency and client focus.

1. Write Content That Answers Client Questions

Google prioritises helpful content. That means writing articles or blogs that directly answer the questions your clients are already asking you, in plain English.

Think about topics like:

  • What to do if you're facing unfair dismissal

  • Your rights during redundancy

  • How to prepare for a disciplinary hearing

Aim for one blog per month. Each should focus on a single topic and aim for around 500 to 800 words. Keep it clear, conversational, and client-focused.

2. Add FAQs to Service Pages

Including frequently asked questions (and clear, helpful answers) on your core service pages improves relevance and keeps people on your site longer. It also increases the chances of your firm being featured in Google’s “People also ask” section.

3. List Your Firm on Key Directories

Make sure your business is accurately listed on:

  • Google Business Profile

  • Legal directories such as The Law Society and ReviewSolicitors

  • General business directories like Yell or Yelp

  • Local Directories to you will help too. For Lincolnshire, consider things like https://lincolnshirebusinessdirectory.co.uk/

Top tip: Your name, address and phone number (NAP) must be consistent across all listings.

4. Encourage Google Reviews from Happy Clients

Positive reviews on your Google Business Profile help build trust and influence your ranking in local search results. Make it part of your process to politely ask for a review after a matter has concluded.

5. Build Local Authority Through Community Links

If you're involved in local networking groups, events or partnerships, ask them to link to your website from theirs. A few relevant local backlinks can make a big difference to your site’s authority and visibility.

6. Share Your Website Content on Social Media

Every time you post a blog or update your website, share it on your firm’s LinkedIn or Facebook page. It’s a great way to drive relevant traffic to your site, and Google notices that kind of engagement.

7. Improve Your Page Titles and Meta Descriptions

Your page title and meta description are what show up when your site appears in Google results. Your web developer should have done these for you. You can improve your click-through rate by writing compelling, benefit-led descriptions that tell people why to visit your site.

Not sure how to edit these? Ask your web developer or marketing support to guide you. It’s a quick win.

If you need help creating a clear and manageable SEO plan for your firm, get in touch with Legal Growth. We’re here to support you with practical advice and strategies that actually work.

Tom Stansfield https://www.lincolnshiremarketing.co.uk
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