Creating video content for the first time: 3 key tips to get you started
It is possible to begin creating video content easily without breaking the bank. With a few strategies, anyone can create a high-quality, engaging video
that resonates with their audience. Here are three detailed tips to get you started:
1. Content Repurposing and AI-based Outlining
You don’t always have to start from scratch. More than likely, you have existing content that could be utilised to make a video.
• Repurpose What You Have: Turn articles, LinkedIn posts, or blog entries into scripts for a 10-minute YouTube video. Divide the video into chapters, such as:
• Chapter 1: Introduction
• Chapter 2: Key insights
• Chapter 3: Actionable steps
Each chapter can then be edited into shorter clips for TikTok, Instagram Reels, or LinkedIn.
• Leverage AI Tools: Tools such as ChatGPT help you outline key talking points. Yes, AI helps to save time in preparing a video, but do not forget how important it is to add your personal voice, thoughts, and insights in order for it to be authentic.
Need assistance in transforming your written content into engaging videos? Contact Legal Growth for expert guidance.
2. Consistency and Planning: The Keys to Growth
The growth of an audience and the creation of striking video content are all about consistency.
• Capture Ideas Everywhere: When reading the news, through conversations, or even anything happening as part of life—all these factors will be sure to ignite inspiration. Jot down ideas with the use of tools such as smartphone apps for notes or other digital platforms, like Trello.
• Automate Your Workflow: Use tools like Zapier to automate tasks for you. Such tasks might include taking ideas and placing them into a structured outline.
• Post Regularly: TikTok works on an algorithm that promotes profiles and creators who post their videos regularly. Posting two a day will increase your exposure exponentially. Create and produce 60 videos in advance to cater to 30 days of content, which automatically puts you on the right track to achieving thousands of followers.
• Video SEO: Leverage TikTok’s insights for creators to know what topics and keywords are trending. Integrating these into your content boosts visibility, making it relevant to searches.
Struggling to maintain a consistent content schedule? Legal Growth offers tailored strategies to keep your audience engaged.
3. Invest in Tools and Learn Editing Basics
Not every quality production has to have a big budget, but a few investments would make quite a big difference.
• Start with Your Smartphone: Your phone is more than capable of producing quality content. The only limitation is that its smaller sensor means it requires good lighting. This is where a portable light can help in capturing professional video even with poor environmental conditions.
• Improve Audio Quality: Audio is half of the viewing experience, and your phone’s microphone just won’t cut it. Be sure to invest in a wireless microphone and jump into a versatile and high-quality sound with something such as the Rode Wireless Go II.
• Use a Tripod for Framing: Keep your phone stable on a tripod, such as a K&F Concept Phone Tripod, and have smooth and steady shots of yourself. Also, set the right framing by using the grid settings in your phone and positioning your eyes at the upper third of the frame.
• Learn to Use Editing Tools: You can start off with free, user-friendly platforms such as iMovie for Mac or CapCut for Windows. These tools have features to get you editing and polishing your videos to perfection without feeling the immediate need for premium software such as Final Cut or Premiere Pro.
Looking to elevate your video production quality? Reach out to Legal Growth for expert advice on equipment and editing tools.
You do not have to be burdened with creating video content. Repurposing the ideas, maintaining consistency, and investing in the right means allow for high-quality, connecting videos. Be it from scratch or now refining a set strategy, the key is to take that very first step and keep improving.
Ready to take it to the next level? Let Legal Growth take your brand and audience to the next level with video. Call us today to get started!
