How to Link a Business Profile to Your Personal LinkedIn Profile: A Step-by-Step Guide

LinkedIn is an essential platform for professionals looking to build credibility, attract clients, and grow their businesses—especially within the legal sector. One of the most important aspects of LinkedIn personal branding is ensuring your personal profile is properly linked to your business profile (company page). This connection not only enhances visibility but also helps prospective clients and collaborators learn more about your firm with just a click.

Here’s a simple guide to help you link your business profile (company page) to your personal LinkedIn profile.

🔗 Step 1: Make Sure Your Business Page Exists

Before you can link to a business page, it must already be created on LinkedIn.

To check or create a business page:

1. Log in to LinkedIn on a desktop browser (not mobile).

2. Click the ‘Work’ icon in the top right-hand corner (grid of squares).

3. Select ‘Create a Company Page’ at the bottom.

4. Choose the appropriate type: Small Business, Medium to Large Business, or Showcase Page.

5. Fill in your company details:

   • Business name (must be unique)

   • LinkedIn public URL (e.g., linkedin.com/company/legalgrowth)

   • Company description, logo, and website link

6. Hit ‘Create Page’.

✅ Tip: Make sure your company name is spelled exactly how you want it to appear, as LinkedIn will match this when linking it to your personal profile.

👤 Step 2: Update Your Personal LinkedIn Profile

Now that your company page is set up, it’s time to link it through your personal experience section.

To link your profile:

1. Navigate to your personal LinkedIn profile.

2. Scroll down to the ‘Experience’ section.

3. Click the ‘+’ (Add experience) icon or the pencil icon to edit an existing role.

4. In the ‘Company’ field, begin typing your business name.

5. Select your company from the dropdown list that appears (this ensures it links to the correct business page).

6. Fill in other details:

   • Your job title (e.g., Managing Partner, Legal Consultant)

   • Employment type (Full-time, Part-time, etc.)

   • Location

   • Dates of employment

   • Description of your role

7. Click ‘Save’.

Once saved, your personal profile will now display your business’s logo and name as a clickable link—directing viewers to your company page.

🧠 Why This Matters

• Brand Visibility: Clicking your business name takes users directly to your business page.

• Credibility: It shows you’re affiliated with an official, professional organisation.

• Leads and Referrals: Makes it easier for clients to discover and contact your firm.

📌 Extra Tips

• Keep Info Consistent: Ensure your business name, branding, and URL are the same across your website and social platforms.

• Add Rich Media: On your personal profile, upload case studies, brochures, or videos under your job description.

• Encourage Team Members: Ask other staff to do the same for greater reach and branding consistency.

🚀 Need Help With LinkedIn for Law Firms?

At Legal Growth, we help law firms and legal professionals optimise their LinkedIn presence for maximum impact. From company page creation to strategic content planning, we’ve got you covered.

Want a LinkedIn audit? Get in touch with us today.