How to write the perfect legal award submission

Following the success of the third Legal Growth Awards, we’ve gathered invaluable feedback from our independent judging panel on what makes an award submission stand out. Each year, judges are invited to join us for the awards. They spend considerable time judging your submissions so we invite them to see the outcomes. Each submission at our awards was assessed by three judges, who signed waivers to declare any conflicts of interest. Entries were scored across four key criteria, with scores weighted and ranked against others in the category.

So, what makes a winning submission? Our judges have shared their top tips to help you craft a compelling and effective entry for next year’s awards, or any legal awards you choose to enter.

1. Answer the Question - Without the Fluff

Fluff (that’s a technical term). Judges don’t have time to sift through long-winded responses and we also put word counts in place for that reason. Be direct, concise, and to the point. Fluff and filler content only dilute your submission and make it harder for judges to identify key points.

2. Provide Real-Life Examples

It’s not enough to say, “We do this.” Show how you do it with real-life examples. Illustrate how your firm or initiative has achieved tangible results. Too many submissions rely on theoretical claims, demonstrate your impact with solid examples. Use the additional page for evidence to provide links or screenshots.

3. The ‘Retail is Detail’ Philosophy

Judges appreciate detail. A strong submission explains how something was done, not just what was done. Provide insights into your processes, strategies, and execution.

4. Use Visuals to Stand Out

If the award submission process allows for additional supporting materials, make the most of it. Pictures, graphs, screenshots, or case studies can enhance your entry. Judges are more likely to engage with a submission that is visually appealing and informative.

5. Showcase Your Unique Selling Point (USP)

What sets you apart from others in your category? Highlight the elements of your business or project that others cannot easily replicate. A generic response won’t make an impact - think about what makes your work exceptional. One judge remarked that entries should be clear on why you serve the clients you chose, and how your company supports your employees.

6. Make It Easy for Judges to Find Evidence

Align your submission with the specific criteria set out by the awarding body. Clearly structure your answers so that judges don’t have to dig for the information they need. If you claim to have achieved something, back it up with evidence such as metrics, testimonials, or case studies.

7. Demonstrate Added Value

Judges also look for added value beyond the core service. Show how your offering goes above and beyond industry standards. Substantiated reviews, testimonials, and the longevity of your business can help reinforce your credibility and impact.

What else is worth noting?

Judges read through a high volume of entries, so a well-structured, compelling, and evidence-backed submission will stand out. One judge summed it up best:

“After reading 22 submissions, you can lose the will to live! Make it easy for the judge - don’t make them wade through paragraphs of drivel.”

If you’re planning to enter legal awards in the future, take these insights on board. A strategic, well-crafted submission could be the key to your next big win!

Finally, don’t rely on ChatGPT or other alternatives. 60% of our judges said they could spot a submission drafted using AI and felt like it didn’t always benefit the submission.