Our Powerful Ideas to Grow Your LinkedIn Following as a Legal Professional

LinkedIn has emerged as the leading professional networking platform with 930 million users worldwide (March 2023) and 34.9 million in the UK (December 2022), providing immense opportunities for businesses to expand their reach, establish thought leadership, and generate valuable connections. To leverage the potential of LinkedIn effectively, it's crucial to grow your following and engage with the right audience. In this blog post, we'll explore powerful ideas to help you grow your LinkedIn following as a legal professional and propel your business towards sustainable growth.

Optimise Your LinkedIn Profile:

Start by optimising your LinkedIn profile to make a strong first impression. Use a professional profile picture, craft a compelling headline, and create a well-written summary that highlights your expertise and value proposition. Incorporate relevant keywords to improve your profile's visibility in searches.

Publish Engaging Content:

Consistently publish high-quality content that resonates with your target audience. Share valuable insights, industry trends, success stories, and practical tips. Write articles, share presentations, or post engaging videos to establish yourself as a thought leader and build credibility. More importantly, start harnessing the power of short-form video content to ‘stop the scroll’.

Engage Actively:

LinkedIn is all about building relationships, so engage actively with your connections. Like, comment, and share relevant content from your network to foster engagement and increase visibility. Respond to comments on your own posts promptly and initiate conversations with potential followers or industry peers.

Participate in Groups:

Join LinkedIn groups that align with your industry or target audience's interests. Actively participate in group discussions by sharing valuable insights and contributing meaningful comments. Engaging in relevant conversations not only increases your visibility but also allows you to connect with potential followers.

Utilise Hashtags:

Include relevant hashtags in your posts to increase visibility and attract followers interested in specific topics. Research popular industry hashtags and incorporate them strategically to extend your reach beyond your immediate network. Additionally, follow trending hashtags and engage in conversations around them to boost your exposure.

Cross-Promote on Other Channels:

Promote your LinkedIn profile on other marketing channels, such as your website, blog, email newsletters, and other social media platforms. Add LinkedIn sharing buttons to your content to encourage readers to follow you on LinkedIn. Cross-promoting will help you reach a broader audience and drive more followers to your LinkedIn profile.

Growing your LinkedIn following is a key aspect of expanding your business and establishing a strong online presence. By optimising your profile, publishing engaging content, actively engaging with your network, and cross-promoting, you can attract more followers and unlock new opportunities for business growth. Remember, consistency and authenticity are crucial, so commit to a long-term strategy and stay.

You’re able to measure the success of your LinkedIn activity with your SSI score. This stands for Social Selling Index Score and informs you how well you rank in terms of people in your industry as well as your network. It gives an indication as to how well you’re building yourself as a Key Person of Influence or Position of Authority.

If you need any support on your LinkedIn marketing strategy or any other part of your marketing, the Legal Growth team are here to help.