10 Tips for Running a Successful Webinar

Are you looking to run a webinar? Whether you're brand new to webinars or you've run a few in the past, there are always ways to improve your process and make them even more successful. In this blog post, we'll share 10 tips for running a successful webinar! These tips come from our own experience as well as feedback from webinar attendees.

1. Choose the right webinar platform.

There are a lot of webinar platforms out there and it can be tough to decide which one is right for you. If you're not sure, try out a few different ones and see which one you like best. Some popular webinar platforms include Zoom, Teams, and Google Meet.

2. Make sure your audio and video are high quality.

This is one of the most important aspects of running a successful webinar. If your audio or video is choppy, it will be very difficult for people to follow along and engage with your content. Make sure you test your audio and video ahead of time so you can be sure everything is working properly.

3. Promote your webinar in advance.

Give people plenty of time to save the date and register for your webinar. The more time you give people to register, the more likely it is that they'll actually attend. Make sure you promote your webinar on social media, your website, and through email marketing.

4. Keep your webinar focused.

Don't try to cover too many topics in one webinar. Pick one specific topic and stick to it. This will help you keep your webinar focused and ensure that people walk away with valuable information.

5. Engage with your audience.

Webinars are a great opportunity to interact with your audience and get feedback. Use the chat function to answer questions and encourage people to participate.

 

6. Use slides or visuals.

Slides or visuals can help people follow along with your webinar and understand your content better. They can also be a great way to break up your webinar and keep people engaged.

7. Practice, practice, practice.

This is especially important if you're new to webinars. Make sure you practice ahead of time so you know what to expect and how everything works. This will help you feel more prepared and confident when it's time to go live.

8. Have a backup plan.

Things don't always go as planned and there's always a chance something could go wrong during your webinar. That's why it's important to have a backup plan. For example, you might want to have a backup presenter in case you have technical difficulties. Or, you might want to record your webinar so people can watch it later if they can't make it live.

9. Follow up after your webinar.

Make sure you follow up with your audience after your webinar. Thank them for attending and let them know how they can contact you if they have any questions. You might also want to send out a survey to get feedback on your webinar.

10. Evaluate and improve.

After each webinar, take some time to evaluate what went well and what you could improve. Make note of any problems that came up so you can avoid them in future webinars. And, don't be afraid to try new things! There's always room for improvement when it comes to webinars.

By following these tips, you can be sure that your webinars are successful and engaging. If you would like further help with your webinars or marketing advice in promoting them, contact the Legal Growth team.