What you should be doing to grow your digital footprint
As a client of a marketing agency, you rely on us to help you grow your digital footprint. However, it is important that you also take an active role in promoting your business online. Here are some tips on how to ways to reach more customers.
Invite your own audience on LinkedIn to your company page: Ask current customers, partners and colleagues to follow your company page on LinkedIn. You can also use LinkedIn's "Get Recommendations" feature to ask customers for reviews and recommendations that will help you reach new prospects.
Share posts from your company: Posting about industry news, upcoming events and new products will help you stay top of mind with your audience. You can also use LinkedIn to share details about how customers can benefit from your services or products.
Give your thoughts and opinions: Your expertise is valuable! Share insights on industry trends and topics that are relevant to your customers. This will help demonstrate your knowledge and credibility as a leader in your field.
Join local groups: Joining relevant local Facebook Groups can help you reach potential customers in your area. Participating in discussions and sharing content will help you build relationships with members of the group and drive awareness for your company.
Take advantage of visuals: Visuals like photos, videos and infographics are more likely to catch people's attention. Incorporate visuals into your posts and ads to make them more engaging for viewers.
Use relevant hashtags: If you are managing your own social media accounts, including relevant hashtags in your tweets will help make them visible to more users, and increase the chances of people engaging with your content. You can also use Twitter's advanced search feature to find users who have tweeted about topics related to your industry.
Share news about your company: Whether it's an upcoming event, a new product launch or news about the industry in general, sharing relevant updates on Twitter can help keep your followers informed. This will also increase the chances of other users discovering and engaging with your content.
Engage with others: Participating in conversations and replying to user comments is a great way to build relationships with potential customers online. This will also help make your brand more visible and increase awareness of your company.
Google My Business
Claim your business profile: You can use Google My Business to create a profile page for your company with important information like address, hours of operation and contact details. This will help customers find you more easily online and allow them to directly interact with your business from the search results page.
Engage with customers: You can use Google My Business to answer questions, reply to reviews and post updates about your business. This will help keep customers informed about what your company is up to and make them feel more connected with your brand.
Google Reviews
Encourage customers to leave reviews: You can ask customers to review your business on Google by sharing a link or QR code that takes them directly to the review page. This will help you get more honest feedback from customers, as well as increase your visibility on Google.
Respond to reviews: Engaging with customers who leave reviews is a great way to show that you appreciate their feedback. Responding to both positive and negative reviews will help build trust with your audience and encourage more people to engage with your business online.
Website
Regularly update your website content: Posting regular blog content or news stories can help build your company's digital footprint. This will make it easier for potential customers to find information about your business online.
Optimize content for search engine visibility: Make sure you are using keywords that are relevant to your industry in your content across your website and your blogs. This will help search engines understand what your website is about, and increase the chances of it appearing in search engine results pages.
Add social share buttons: Adding social share buttons to your website will make it easier for visitors to share your content and help further spread the word about your business.
Backlinks
Identify relevant websites: Look for websites in your industry that offer content related to the topics you cover on your own website. Make sure these are authoritative sites with a good reputation.
Reach out to website owners: Once you have identified potential backlink opportunities, contact the website owners and ask if they would be interested in linking to your content. Offering them valuable content such as blogs or video content in exchange for a link can also help get the backlink.
By following these tips, you will be able to grow your digital footprint and reach more potential customers online. The Legal Growth team will be there to help along the way, but it's important that you take an active role in promoting your business alongside the work we are doing.
