Soft Sales Psychology - What you need to know

If you're like most legal business owners, you probably cringe at the thought of having to push or 'sell' your products or services. It can be tough to convince someone to buy something from you, especially if they don't know who you are and when they've probably experienced a life event prompting their research. That's where soft sales techniques come in. In this blog post, we will discuss what soft sales techniques are and how to use them to increase your sales conversions.

What are soft sales techniques?

Soft selling is a non-aggressive form of selling that focuses on building relationships and trust with potential customers. It is the opposite of hard selling, which is a more aggressive approach that uses high-pressure tactics to close a sale.

Some common soft selling techniques include:

• Asking questions to understand the needs of your potential customer

• Offering helpful advice and showing that you are an expert in your field

• Listening to the concerns of your potential customer

• Building rapport and trust with your potential customer

• Making recommendations based on the needs of your potential customer

• Focusing on the benefits of your solution

How can you implement soft-sales techniques?

If you're ready to start using soft sales techniques in your business, here are a few tips to get you started:

• Do your research: Before you start reaching out to potential customers, make sure you have a good understanding of their needs. This will help you tailor your approach and come up with the best solutions for them.

• Build relationships: Take the time to get to know your potential customers and build rapport with them. This way, they will be more likely to trust you and your recommendations. LinkedIn is a great way to do this. You should also start to see an increase in business from referrals.

• Be an expert: Show your potential customers that you are an expert in your field by offering helpful advice and sharing your knowledge. There is a great book called 'They Ask You Answer' by Marcus Sheridan which demonstrates this.

• Start a blog or video channel to share knowledge.

If you need support to generate a soft sales strategy, get in touch with us and we can help you out. We are passionate about helping legal businesses grow!

Now that you understand what soft selling is, and how to implement soft selling techniques, put them into practice and see the results for yourself! Remember, the key is to focus on building relationships and trust with your potential customers.