How much does SEO cost in the UK?

SEO, also known as Search Engine Optimisation is the process of making your business or brand more visible in the search rankings. In this article, we are sharing some guidance on what to look out for when choosing an SEO provider and some considerations regarding pricing.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of making your website or online store easier to find when people search for terms related to your business. It’s about improving your digital footprint so you show up in more search results, and ideally, on the first page.

Why does my business need SEO?

In our digital age, more and more people are using search engines like Google, Bing and Yahoo to find what they need. Google alone at any given time has over 85% of search traffic in the UK. Whether that’s a new pair of shoes, the best Italian restaurant in town or legal services like yours, it's important to rank for key search terms.

If you want people to find your business when they’re searching for legal services, then you need to boost your digital footprint.

When it comes to SEO there is no one size fits all solution, as the needs of each business will differ. It's important to consider what your goals are and what you need from an SEO provider before making a decision. The cost of SEO can also vary depending on the size of your business, the competition in your industry and the location of your target market.

There are a few different pricing structures that SEO providers use, so it's important to understand what you're being quoted for. Some SEO providers will charge a monthly fee, while others may charge per project. It's also common for SEO providers to offer a free initial consultation to assess your needs after which they will provide a written quote.

Is SEO a waste of money?

This is a common question with no easy answer. Search Engine Optimisation can be a great investment, but it takes time to see results. Depending on your goals, you may need to invest in SEO for several months before seeing any ROI. This is why it's important to work with an experienced and reputable SEO provider who can help you to understand the results being achieved. Any provider will be able to give you an ongoing score of your activity (typically out of 100).

Is SEO the best way to spend your marketing budget?

This is a difficult question to answer as it depends on your business goals. If you're looking for immediate results, then SEO may not be the best option. However, if you're looking to build long-term growth then SEO can be a great investment.

When done correctly, Search Engine Optimisation can be a cost-effective way to drive relevant traffic to your website. It's important to consider all of the factors mentioned above before making a decision on whether or not SEO is right for your business.

If you have any further questions, our team at Legal Growth would be happy to help. Get in touch today for a free consultation from us.

Can SEO be conducted in-house?

Yes, it is possible to conduct SEO in-house, however, we would not recommend this unless you have someone on your team who is experienced and knowledgeable in the area. Conducting SEO without guidance can actually do more harm than good to your website and digital footprint. If you're considering conducting SEO in-house, we recommend getting a second opinion from an experienced provider.

At Legal Growth, we offer a range of affordable SEO packages to suit the needs of any business including a FREE report, a project to establish your SEO, to ongoing maintenance.

How does a monthly SEO retainer work and what to expect?

A monthly SEO retainer is a common pricing structure used by providers. Most providers will lock you into a 12-month contract (sometimes more). You will then pay a monthly fee in exchange for the provider conducting ongoing SEO work on your behalf. The scope of work will be agreed upon in advance and typically includes tasks such as keyword research, content creation, link building and more.

One of the benefits of a monthly SEO retainer is that it can be flexible to accommodate any changes in your business or industry. It's also a great way to ensure that your website continues to grow and improve over time.

How does a project-based SEO package work and what to expect?

A project-based SEO package is also common. This involves paying a set fee for the provider to complete a specific task or tasks. This could include increasing the number of backlinks or outbound links, to writing and scheduling a number of blog posts. Project-based SEO is a good solution for firms who want certainty over their marketing spending.

How do Legal Growth help with SEO?

We always start with a FREE report. The team here will then analyse the findings and present the report and provide ideas to build upon. Should you choose to tackle the problem on your own, you'll still have some guidance from the meeting but often, our pricing structure and monthly contracts mean that we're able to support you.

What does SEO cost in the UK?

SEO providers in the UK typically charge between £500 and £2000 per month on retainer but prices do cost as much as £4000 per month. There are a number of factors that can affect the cost of SEO including the size of your website, the competitiveness of your industry and your desired results.

When looking for an SEO provider, it's important to get a breakdown of all costs and fees before signing any contract. This will help you to understand what you're paying for and avoid any hidden charges.

What are the different pricing structures for SEO?

The two most common pricing structures for SEO are monthly retainers and project-based packages. Project-based packages typically start at around £2000 and can vary depending on the scope of work.

What should I consider when looking for an SEO provider?

When looking for an SEO provider, it's important to consider their experience, expertise and track record. Our fees are often more affordable and we provide regular updates on projects or monthly packages. For many of our clients, we build in an SEO element into our rolling monthly retainers to ensure all-around growth.

For more information about SEO for the legal sector, click HERE.