The Top 5 Marketing Mistakes Lawyers Make (And How to Fix Them)
What is Marketing?
Marketing is the process of shouting about your business, brand, products or services. We use marketing to raise awareness of what we do and how we do it but more importantly, it involves market research, analysis, branding, communication supports vital parts of the business increasing sales.
In this article , we'll be discussing the top five marketing mistakes legal businesses make and how to fix them.
The top 5 legal marketing mistakes
One of the most common marketing mistakes lawyers make is failing to understand their target market. Who are you trying to reach with your marketing? What are their needs, wants, and pain points? If you don't know the answers to these questions, your marketing will be ineffective.
Another mistake lawyers make is failing to create a distinct brand. Your law firm is not just another business, so why should your branding reflect that? Create a brand that sets you apart from the competition and resonates with your target market. When it comes to brand we understand who Apple, McDonalds and BMW are just from their company names so how can you do the same for your business?
Third on our list is failing to create compelling content.Your website, blog, and social media posts should be full of informative, valuable content that your target market will find useful. If all you're doing is selling, selling, selling, people will tune you out. We call this position of authority marketing aimed at building trust.
Fourth, we see a lot of lawyers making the mistake of not tracking their results. How can you tell if your marketing is effective if you're not tracking your results? Make sure you're using analytics to track your website traffic, social media engagement, and leads so you can see what's working and what's not. This data should be stored somewhere safe like a case management system or a CRM.
Last but not least, many lawyers don't allocate enough time or budget to marketing. Marketing is an ongoing process, not a one-time event. You need to be constantly creating new content, engaging with your audience, and tracking your results. If you're not willing to commit the time and resources necessary to marketing, you will not see the results you want. If you don't have the time to market your business, speak to Legal Growth about how we can help.
How much does marketing cost?
As a rule of thumb businesses should spend between 5% and 20% of business turnover and this should be used on multiple marketing efforts including (but not limited to) digital marketing, SEO, traditional marketing, content and design, branding and consultancy.
We hope this article has given you some insights into the world of legal marketing. Avoid these common mistakes and you'll be on your way to Legal Growth.
